The Independent Network The concept underlying the idea of"Independent Network is to get and develope the best business opportunities available on the international markets, in both the purchase and sale phases.

The very final aim is to supply the widest possible range of products, together with a highly qualified customer service.

Headquarters & Departments Our headquarters, located in the center of Milan, are composed by a staff of more than 50 people taking care of the logistic, commercial, administrative and management activities.

The net is supported by worldwide commercial and logistics departments.

Our Logistics Storage, reconditioning and transport of vehicles are managed by our logistics establishment in Cassano Magnago (Varese), in an area of 40.000 square meters near Malpensa airport.

The net is supported by other worldwide logistics hubs and partners, primarily connected.

The Idea PromoGroup core business is the deep analysis of the market from its past evolution up to its future development and the creation and increase of business relationships with the most relevant automotive players, by shortening the buyer-seller gap in order to allow both parts to get the highest economic performances. This idea is a result of a two simple considerations: The formulation that had always regulated the European automotive markets was based on the monopolistic concept of the selective distribution (the so called “Block Exemption"). The application of this principle led to the increase the number of the retailers skilled and trained to handle with the exclusive management of “Brand Customers”. However, the market evolution and the deep legislative review have made this principle anachronistic and restrictive during the last years. This statement has brought to the idea of making the retailers’ (dealers and traders) and suppliers’ (importers and manufacturers) requirements match; this way the retailers can strengthen their offer in order to develop the customers’ loyalty, and the suppliers can run out the excess of products.

The Consumers When a customer turns to a supplier, he should have the right,of choosing among a wide range of products and services.

Customer’s loyalty cannot be achieved binding him to one specific brand.

The freedom of choice is the real “customer’s satisfaction” and the aim of our activity.

The Suppliers PromoGroup has made its place on the international market as an independent and innovative partner for the suppliers.

PromoGroup has absorbed the market share which had remained free due to the reduction of the dealers number, and due to the marketing choices that sometimes generate flow and remarketing of the products.


This aim obliges us to always take care of the market changes.

The Aim Acting in the Automotive field does not mean only selling cars as it can be thought.

The increasing competitiveness of the markets has brought PromoGroup to concentrate its efforts on strategies.

This is made by improving the purchase process and optimizing the relationship with the suppliers.

This is the reason why is it essential to always pay great attention to the evolution of the market, to the search of new suppliers, to the prices trend, and to the increasing competitiveness of many “young” markets.

Our primary aims are:

• solid and reliable group of suppliers; • wide offer range; • cost reduction; • maintenance of the high standards.

This is possible only by planning an accurate strategy, choosing the adequate procedures and tools, also for IT and Logistics.

Today PromoGroup has established a solid collaboration with hundreds of commercial structures, more than 13.000 companies and professionals in the whole world.

These collaborations have allowed the Group to score thousands of car sales every year, and to gain also a good position in the motorcycles market, where its activity has assumed a remarkable importance.

The Market EU regulations aiming to eliminate the concept of the “exclusive feature” have led to some radical changes encouraging the liberalization of the automotive market.

Today the manufacturers have to make their products available, ensuring the free circulation of the goods and the fair competition; the“end user” rights are respected in this way only.

PromoGroup has made direct agreements with the main players of the sector in response to these changes. The purpose is to get the best economic and financial conditions in a long term and to distribute the products directly with an optimal quality / price ratio.

Hence, a more competitive purchase price is obtained by retailer and final consumer as well as a wide range of products and services selectable within the same structure.

PromoGroup became a solid international brand - an independent network,, whose strength makes it possible to evaluate all market opportunities in every circumstance without being bound to any specific brand or product